Your Dog Could Win $10,000 And Be Keystone Light’s New Mascot

Are you the owner of a four-legged canine influencer who has that star quality? Then they may be exactly what Keystone Light is looking for – and they’re willing to pay a $10,000 sponsorship for it too!

Keystone Light’s parent company, Molson Coors, recently launched its new flavor of Keystone Keylightful, which is a “refreshingly sweet” raspberry-lime version of Keystone Light. In order to promote the fun new flavor, Keystone Light is on the search for a fun new dog to serve as the beer’s “Lil’ Keezy Breezy” mascot for an entire year.

And like I said, the company will pay $10,000 for the sponsorship.

If you’re a dog owner over the age of 21, you have until April 10th to submit your pet to the competition. The entry requirements are simple: upload a photo of your dog to Instagram. All pictures should include a 100-word-or-less explanation of why your dog should be the next Lil’ Keezy and include the hashtags #searchforlilkeezy and #contest, as well as tag @keystonelightofficial in your entry post.

Or, alternatively, if you want to do it more old-school, email [email protected] with a photo of your dog as well as the explanation of why they should be picked.

The winner will receive $10,000, plus a year’s supply of Keystone Keylightful – awarded in the form of a $1,000 check. There will also be an official photo shoot, and the dog influencer will get a bunch of Keystone merch.

Besides this big win, Keylightful will be donating $50,000 to the American Society for the Prevention of Cruelty to Animals (ASPCA).


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